CLIENT
IMPERIAL COSTA RICA
YEAR
2021
ROLE
ART DIRECTION
VISUAL IDENTITY
PACKAGING
LETTERING
3D MODELING
IMPERIAL COSTA RICA
YEAR
2021
ROLE
ART DIRECTION
VISUAL IDENTITY
PACKAGING
LETTERING
3D MODELING
Imperial Beer
Complete redesign of Costa Rica's most iconic beer.
Context
Since 1924 Imperial has been one of the most important and emblematic beers in the Costa Rican market. However, in recent years it has been losing connection with its younger consumers. They became comfortable In addition, they needed to unify and create a solid portfolio.
Objetive
To make young consumers identify with the new Imperial and make it their first purchase option because of its proposal, not out of habit. To turn Imperial into a symbol of greatness, refreshing the brand and adding momentum to transform it into its best version.
Process
After researching Imperial's archives and old labels, it was decided to recover some elements used in the past to redesign them and include them in the new image.
One of the big modifications was to change the direction of the eagle's gaze forward as a sign of optimism and progress.
Complete redesign of Costa Rica's most iconic beer.
Context
Since 1924 Imperial has been one of the most important and emblematic beers in the Costa Rican market. However, in recent years it has been losing connection with its younger consumers. They became comfortable In addition, they needed to unify and create a solid portfolio.
Objetive
To make young consumers identify with the new Imperial and make it their first purchase option because of its proposal, not out of habit. To turn Imperial into a symbol of greatness, refreshing the brand and adding momentum to transform it into its best version.
Process
After researching Imperial's archives and old labels, it was decided to recover some elements used in the past to redesign them and include them in the new image.
One of the big modifications was to change the direction of the eagle's gaze forward as a sign of optimism and progress.
