CLIENT
HOEGAARDEN KR
YEAR
2021
ROLE
ART DIRECTION
VISUAL IDENTITY
PACKAGING
HOEGAARDEN KR
YEAR
2021
ROLE
ART DIRECTION
VISUAL IDENTITY
PACKAGING
Hoegaarden
Hoegaarden revamped its image in South Korea by creating a new VBI & Pack Design. This new era of the brand stands for providing a meaningful “break to awake” your senses.
Context
Hoegaarden needed to refresh its image, as well as generate a new concept that would be closer to its new consumers, helping the organic growth of the company's business lines to continue being the most awarded wheat beer in the world.
Process
A beer that presents a pause to awaken the senses with its unique and distinctive taste and aroma.
This is a significant proposal that seeks to reposition Hoegaarden as more than just a beer brand, rather an experience in itself.
Hoegaarden revamped its image in South Korea by creating a new VBI & Pack Design. This new era of the brand stands for providing a meaningful “break to awake” your senses.
Context
Hoegaarden needed to refresh its image, as well as generate a new concept that would be closer to its new consumers, helping the organic growth of the company's business lines to continue being the most awarded wheat beer in the world.
Process
A beer that presents a pause to awaken the senses with its unique and distinctive taste and aroma.
This is a significant proposal that seeks to reposition Hoegaarden as more than just a beer brand, rather an experience in itself.
