Brand builder, passionate about calligraphy and lettering, applying my analytical sense along with my creativity to generate memorable brands.

I'm Gonzalo Lutzen, a graphic designer who graduated from UBA (Universidad of Buenos Aires). I currently work as Art Director and Graphic Designer at projects of all kinds.


My passion for calligraphy and lettering involves working with my hands. I relish the sensation of the paper and the feeling of ink on my fingers. I am a dreamer, inquisitive, determined, and attentive to detail. I firmly believe in respecting the work process and the power of collaboration to generate fresh and innovative ideas.


Selected Clients



© 2023 Gonza Lutzen. All rights reserved.