CLIENT
AB-INBEV PERÚ
YEAR
2020
ROLE
ART DIRECTION
VISUAL IDENTITY
PACKAGING
3D MODELING
AB-INBEV PERÚ
YEAR
2020
ROLE
ART DIRECTION
VISUAL IDENTITY
PACKAGING
3D MODELING
Arequipeña Beer
Packaging and identity redesign for the original beer from Arequipa.
Context
Arequipeña had a universe represented from the pride and the rootedness of its traditions. The previous pack protected these values, it needed to migrate towards a renewed expression that would make it evolve and meet the current needs of its audience.
Process
A strategy was developed accordingly, where the history and iconography of Arequipa were our allies. We linked the current values of the brand to enhance its attributes, establishing itself as an icon and reference of the city.
Packaging and identity redesign for the original beer from Arequipa.
Context
Arequipeña had a universe represented from the pride and the rootedness of its traditions. The previous pack protected these values, it needed to migrate towards a renewed expression that would make it evolve and meet the current needs of its audience.
Process
A strategy was developed accordingly, where the history and iconography of Arequipa were our allies. We linked the current values of the brand to enhance its attributes, establishing itself as an icon and reference of the city.
