CLIENT
AB-INBEV PARAGUAY
YEAR
2020
ROLE
ART DIRECTION
VISUAL IDENTITY
PACKAGING
AB-INBEV PARAGUAY
YEAR
2020
ROLE
ART DIRECTION
VISUAL IDENTITY
PACKAGING
Budweiser66 Switch
Packaging and identity proposal for a new liquid launch.
Context
Ab InBev needed to increase its ready-to-drink portfolio to consider different alternatives for evening consumption. It also needed to generate a competitor to premium spirits and to connect with the world of them.
Process
Three different concepts and identities were generated, where each liquid had a different quality; beer with gin, beer with vodka and beer with double alcohol. In this case, I was assigned to develop and design the double alcohol beer variety.
Packaging and identity proposal for a new liquid launch.
Context
Ab InBev needed to increase its ready-to-drink portfolio to consider different alternatives for evening consumption. It also needed to generate a competitor to premium spirits and to connect with the world of them.
Process
Three different concepts and identities were generated, where each liquid had a different quality; beer with gin, beer with vodka and beer with double alcohol. In this case, I was assigned to develop and design the double alcohol beer variety.
